Promoting Your Products Online: 11 Proven Strategies for Success
A billboard lease on a major route like Edsa would cost your company somewhere in the vicinity of Php 300,000 to Php 500,000 per month. A 30-second TV commercial will cost you around Php 500,000 to Php 800,000. A small image ad in a local newspaper would be around Php 20,000 to Php 50,000. Some big companies spend billions of pesos on TV ads alone.
How do local small businesses compete?
In today’s digital age, there are other ways to market your products and services without spending hundreds of thousands of pesos – you can promote your products online.
Some digital marketing strategies require a small investment, but there are also some that you can use for free.
Marketing Your Business Online
How do local merchants promote their products online? What are the best ways to promote your business online?
As a business owner, what steps do you need to take to guarantee that you are not missing out on any online marketing opportunities? How can you leverage the Internet to find more customers and generate more sales?
Below, we outline 11 proven strategies to promote your business online.
Invest in web design.
Whether you already have an existing website or if you’re planning to build one, make sure to invest in a functional web design. Most people don’t often think about web design as a marketing strategy, but it does influence the amount of attention and time a user will spend on your page.
Your website is the center of all your digital marketing efforts, so if your web design is not functional, easy-to-navigate, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. If you don’t have the technical skills to design your website yourself, then it’s worth hiring someone to create a website that is functional, attention-grabbing, and mobile-friendly.
Start a blog.
A blog not only helps your company get its name out to followers, it is also a way to connect with your consumers more directly.
While building a blog is something that can take months or even years to develop into any real semblance of an audience, it also offers one of the best and most cost-effective means for reaching a wide audience. It does require persistence and passion, along with an inherent understanding of the subject matter and the ability to connect with your audience.
To become an effective blogger, you need to deliver great value and convey relevant information in your industry in order to succeed in the long term. As long as your audience is engaged and finds value in the information you share, your blog will slowly build up over time. But, don’t expect this to happen easily or quickly.
Building a noteworthy blog in any industry can help drive traffic to your page. Plus, it also leads to creating authority in your field. If you can become an authority in your industry, you can garner the attention of consumers, other business owners, and even the media. That, in turn, will snowball – it will help you build more authority, and eventually, enormous amounts of visibility and sales.
Use local listing services.
Once your website is up and running, consider submitting your information to local listing services. Registering your business allows it to be found more easily on search engines. In most cases, you simply have to fill out an information form and then follow the steps given by the website to complete the confirmation process. Using local listing services facilitates business visibility and helps your customers find you.
Use email marketing.
Once you have an established database of emails and data, consider signing up for an email marketing account through various providers. This allows you to form a bond with your target audience. Targeted email allows you to send out promotional material and contact customers and potential customers on a consistent basis. This will help you generate some authentic connects and allow you to promote your business in a viable manner.
Leverage social media platforms.
With billions of people on social media, it’s one of the best ways to reach your audience – and to promote and grow your online presence. But, how do you build your social media presence?
Once you have an Instagram or Facebook page, start by inviting people to like and share it. Then, publish relevant content that encourages users to visit your page. Show your brand’s personality, tell your brand’s story, and engage your audience with catchy images or short videos. You can also use YouTube and other platforms to promote your brand.
No matter what platform you choose, don’t just focus on product-related content. Make sure to create a relevant story that people will want to share. Also, be helpful and educate customers, for example by providing video tutorials on how to use your product.
When it comes to social media marketing, the key is to publish content regularly. You can publish once a day, three times a week, etc. – it mostly depends on how many followers you have and how engage they are. If you’re concerned that it will take up too much of your time, consider using automation tools to plan your content and publish it automatically.
Use Facebook Ads and strategically-targeted landing pages.
While not free, Facebook Ads offer a great opportunity that will allow you to reach the right demographics for your business. As long as you know your target audience well, you can use metrics like age, gender, geographic location, interests, and others, to locate potential consumers and send strategically-targeted landing pages.
Start with micro-spends to see which ad copy and strategically-targeted landing page receives the best responses for dropping consumers into your sales funnel. It might take some time to find the right combination when it comes to advertising on a platform like Facebook, but once your campaign is profitable, all you have to do is continue to scale.
Invest in high-quality product images.
Given how important appearance is in how we perceive things, it stands to reason that investing in high-quality product images will have a similar effect on visitors on your website. Regardless of what you sell, make sure to include high-quality images of your products. Also, be sure to include a wide range of images. It might seem like overkill to include shots of your products from every angle, but try it out. Since people can’t see your product in person, they will surely appreciate detailed images that will help them better ‘see’ your products.
Create podcasts and videos.
Today, many companies create podcasts, how-to videos, and other informational videos to provide value to their target audience. The content you provide must be usable and something that people seek out and want to view. Creating links to these videos on your social media platforms helps to generate organic traffic for your website and builds brand identity and trust.
People absolutely love free stuff, and the more you give away for free, the more positively prospective customers are likely to perceive you and your brand, which can result in more online sales.
Look at your current offerings. Can you give anything away for free? Consider giving away samplers, two-for-one offers, trial memberships, free products, and other reward-based incentives. Giving stuff away for free is not just a great way to improve people’s perception of your business, it is also a great way to introduce them to your must-have products and tempt them to purchase more.
Show off customer testimonials.
In today’s social media environment, customer feedback has never been more important. Fortunately, this means that your satisfied customers and clients can provide you with one of the most valuable assets in your arsenal – testimonials.
Feedback from satisfied customers are considerably more influential than even the best-written sales copy, so make sure to include testimonials and reviews from other customers. These might appear on your landing pages, price page, product pages, or even your homepage.
Join and be active in online communities.
Joining and being active in communities can help your local business build a loyal customer base in your target area. For instance, there are many communities that you can join and find on social media like Facebook. People create Facebook groups related to their interests or work. Engaging with others on these communities can also help you create good relations with others.
Ready To Create A Strong Online Business Presence?
Building a strong online business presence isn’t always easy – it takes time, effort, and patience.
Some things like blogging may even take a few months to start kicking in and sending you traffic, but social media marketing can have immediate effects. Aside from blogging and social media marketing, you can also promote your business online in several ways. You can use email marketing, create podcasts and videos, and join and be active in online communities.
You probably have a long road ahead to build your online business presence, but any steps you take today will have a huge impact on your business down the road.
But if you want to get ahead of the competition by having an immediate presence and visibility of your products online, utilize the BigBuyBay.com marketplace platform.
Listing your products in BigBuyBay.com marketplace will give you an online competitive advantage since most of present day shoppers nowadays , do their shopping by searching products on the internet.
And fortunately for the merchants who sell products in BigBuyBay.com marketplace, delivery service couriers is no longer an issue.
JAS Intermodal Logistics, Inc. is the dedicated logistic partner of BigBuyBay.com.
All Merchants in BigBuyBay.com marketplace is guaranteed to have a dedicated logistic partner who will pick-up and deliver their products to their respective customers, including the corresponding payment of the items if the term is Cash-On-Delivery.
Contact us if you want to sell your products in our marketplace!